Conversion Rate Optimisation Calculator

Estimate your future earnings with our CRO Calculator. Input your current data and discover the increased revenue and ROI potential through targeted conversion rate optimisation.

Traffic (Visitors):
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Current Conversion Rate:
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Average Order Value:
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Conversion Rate Increase:
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Current Revenue:


Projected Conversion Rate:


Project Monthly Revenue:


Revenue Increase (per month)


Annual Revenue Increase:



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What is CRO?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action — such as making a purchase or filling out a form — by improving the website's elements and user experience.

How does the CRO Calculator work?

The CRO Calculator helps you estimate the potential increase in your website's revenue based on improvements to your conversion rate. You simply input your current website metrics — such as the number of visitors, current conversion rate, average order value, and conversion rate increase — and it calculates your potential revenue increase.

Why is CRO important for my business?

CRO is crucial because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimising your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business.

How can I improve my website’s conversion rate?

Enhancing your website’s conversion rate encompasses a range of strategies such as streamlining navigation, refining call-to-action buttons, improving page load speeds, optimising the checkout process, and tailoring the user experience to visitor behaviour. For additional insights and actionable steps, check out our free CRO Checklist.

What metrics are important for CRO?

Each business is unique and should engage in thorough analysis to tailor strategies effectively; however, the core metrics for evaluating CRO include the conversion rate, average order value, website traffic, bounce rate, and exit rate. By tracking these key indicators, you can gain insights into your site's performance in converting visitors into customers and identify areas for enhancement. Deep dive into each aspect to align with your specific business objectives and customer behaviour for optimal results.

What is a good conversion rate?

A "good" conversion rate can vary widely depending on your industry, type of business, and goals. However, a rate of 2% to 5% is generally considered average for e-commerce. It’s essential to benchmark against industry standards and strive for continuous improvement.

How long does it take to see results from CRO efforts?

The time it takes to see results from CRO efforts can vary. Some changes can produce immediate results, while others may take weeks or months to show their full effect. Consistent testing and optimisation are key to long-term success.

Are there any risks associated with CRO?

The main risk associated with CRO is making changes based on assumptions rather than data. To mitigate this risk, it’s important to base your optimisation efforts on data from analytics, user feedback, and A/B testing rather than on hunches or trends.

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